New collection from Armitron
| Website: | Armitron |
| Year: | 2023 |
The Armitron Loves Johnny collection of watches contains some very colorful pieces of jewelry along with some pretty classic looks. The collection is a collaboration between Emmy Award-winning costume designer/stylist/creative director Johnny Wujek and the Armitron company.
According to Armitron, “Our partnership with Johnny takes it to the next level. The ‘king of pop-rock couture’ brings a bold and modern perspective to Armitron. The first drop of our collaboration is inspired by Johnny’s favorite mix of colors, materials and finishes. This curated collection of 12 reimagined watch styles reflects his dynamic personality and the quality craftsmanship of an Armitron timepiece.”
Johnny’s fresh approach to styling is a bit adventurous yet always has the classic touch. And these watches show those aspects in a fun yet functional way. Back in 2014 the Hollywood Reporter named Johnny Wujek one of the top 25 most powerful stylists. So joining with Armitron adds one more notch in his belt and one more option for stylish watches for consumers.
So, what can consumers expect from this collection? There are several options with watercolor faces, many selections have day buttons, and several styles and colors of bracelet/bands.
Let’s get into it. I selected the Atlantis model with a yellow gold color band and a mint green face. Unfortunately this is a 40mm watch so it is just a tiny bit too large for my very skinny wrist, however for reviewing purposed I can state that this is a beautiful piece. 
What I also like is the raised magnified date window, which makes reading the date much easier. I was told by someone in the know that green is the new popular color for watch faces, so that was one aspect in my selection of this style, plus the fact that is is included in both the women’s and men’s options, although these days women are wearing men’s watches all the time, providing their wrists can accommodate the size. The Atlantis is a pretty hefty weight, although not too heavy to wear comfortably. It’s definitely not flimsy.
The presentation is beautiful. The box looks like a watercolor and the Armitron Loves Johnny logo is front and center on both the external box and the internal box. The logo also appears on the clasp to distinguish this watch as one in the special collection.
Armitron is a respected watch company with affordable yet reliable and attractive timepieces, many are whimsical and many are classic. With Father’s Day quickly approaching, this might be just the right gift for a dad, hubby, grandpa, or someone else.
About the Reviewer
Francine Brokaw writes about products, books, travel, and entertainment. She has been published in national and international newspapers and magazines as well as Internet websites. She has written her own book, Beyond the Red Carpet The World of Entertainment Journalists, is the entertainment correspondent for Good Day Orange County, and has her own TV show, Beyond the Red Carpet, on Village Television in Orange County. Follow her on Twitter.